Hayley Adamski,
Strategic Business Advisor

Hayley Adamski is a strategic business advisor to female founders, executives, and leaders, bringing more than 20 years of experience across business growth, executive leadership, entrepreneurship, organizational strategy, and coaching. She is an ICF-certified coach, a graduate of the Co-Active Training Institute’s executive coaching program, holds a master’s degree in nonprofit management, and is the co-founder of Wandering Wild and the School of Ethical Impact.

Over the course of her career, she has coached and advised more than 1,500 leaders, supporting people from middle management through the executive suite. Her experience includes leaders and teams connected to Amazon, Pinterest, Walmart, Vrbo, Expedia, Dell, Nordstrom, Genentech, Cloudflare, Planview, Seattle Children’s, investment firms, high-growth small businesses, and mission-driven organizations.

Hayley’s work extends far beyond traditional coaching. She has helped founders scale businesses, strengthen teams, sharpen positioning, build marketing and sales pipelines, develop leadership programs, and navigate complex stages of growth. She has also served in nonprofit executive leadership across fundraising, finance, operations, board development, policy, and organizational strategy, giving her a rare ability to see business through both a commercial and mission-driven lens.

Her work is grounded in Root to Thrive, her belief that women should not have to choose between building an extraordinary career and living a deeply nourishing life. Shaped in part by her own experience with burnout and chronic illness, Hayley rejects the idea that ambition must come at the expense of health, relationships, spaciousness, or self-trust. She believes women can make exceptional money, lead at a high level, build meaningful companies, and still create lives that feel good to live.

Today, Hayley brings the culmination of her experience to female founders, executives, and leaders at an inflection point — when the business is growing, the decisions are getting bigger, and the way they have been working no longer fits where they are going. More than a short-term coach, she serves as a long-term strategic partner in their corner through growth, pivots, hard seasons, and everything in between, helping them get clear on what they want, make sharper decisions, and build an extraordinary business and life that can actually hold the success they are creating.

Connect with Hayley

  • "Hayley gave me the confidence and courage to be who I really am and go after what I really want. It helped me break down the barriers, the shoulds, and the identities I never actually chose — and gave me a framework for my dream life and business.”

    — Taylor Perez, Founder Ably

  • "Before working with Hayley, I felt stuck and didn’t know where to start. Working with her was like coming home to myself and relighting the pilot light for my life. She helped me find new focus, set goals based on my values, and bring excitement back into my business. Hayley takes complex ideas and breaks them into clear, bite-sized actions that move you closer to your goals with ease and clarity."

    —Amanda Hill, Founder

  • "As I was starting my company, I wanted help streamlining my business — but Hayley gave me so much more than I knew I needed. She helped me calm down, organize my thoughts, and understand how my energy, priorities, workflow, and assumptions about business were affecting everything. Still to this day, I go back to the homework and workbooks when I get stuck and need to find my ‘home’ again."

    —Brooke O’Neill, Founder

  • "I was deeply in need of someone who had been where I was — starting a business, straddling the nonprofit and for-profit sectors, and wanting to make a difference without working myself to death. Hayley helped me release the pressure on the creative process of building a business and give it space to unfold naturally. Instead of feeling like I had to walk away from a failed experiment, I’m now able to see this stage as one iteration in an evolving process — which allows me to see a long future for myself in it."

    —Annie Contractr, Executive Director

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